The potential exists for a company to waste thousands or even millions of dollars by not selecting the proper mix of media placement vehicles in which it chooses to advertise is not optimized. In a media mix test, telephone surveys are usually used to determine the best combination of vehicles to achieve predetermined goals such as maximizing advertising and brand awareness. Using Savitz Research Solutions�¢ï¿½ï¿½ Media Optimizer model, our analysts can tell you what combination of media vehicles have the potential to maximize your reach.

• What media vehicles should we use?
• What combination maximizes reach?
• Can we save money by using less traditional media vehicles?

A regional supermarket chain learned that the best combination of vehicles that maximized unduplicated reach was achieved by using non-traditional media vehicles. The use of these vehicles proved to both increase reach as well as lower advertising cost.