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Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.

Marketing News Report Top 50 Jack Honomichl Marketing Aid Center Inside Research
08/27/2009, Jeffry N. Savitz.
Media Weight Tests

Media weight tests identify the best way to spend your advertising dollars.

Marketing Questions
  • How much should we spend to attract the most customers?
  • How much should we advertise?

Savitz Success Story

Moving from the concept evaluation phase to market launch, a manufacturer varied advertising weights in matched markets. Pre/Post surveys revealed that the lowest level of media weight had no marketing effect. The surveys also showed that a higher level of weight should be tried.

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Wed, 05/06/2009 12:32:23 AM, Jeff Savitz.
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advertising attract best customers dollars effect higher identify launch level lowest manufacturer market marketing markets matched media moving much questions revealed should showed spend surveys tests tried varied way weight weights