Other Industries

• A utility company used a monadic design not only to identify the bill format that was the most user friendly, but also test the viability of having all of the various utility bills combined into a single monthly statement.
• A local utility company tested cartoon characters among children in the 4th and 5th grades for the most effective spokesperson for an electricity safety awareness campaign.
• A pricing study enabled an electric company to determine the levels of discounts it would have to offer to become a successful reseller.
• A home builder used focus groups to refine elevations and amenities for a new series of affordable homes.