Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Promotion Research |
Promotion research identifies the optimal
program elements to improve profit. There may be several ways to promote your
product, but each may have a different effect on your bottom line. The challenge
is to choose the combination of promotions that has the highest Return On
Investment (ROI). Our analysts can help you measure the ROI for each promotional
technique.
Marketing Questions
- What promotions will be most effective in
building customers?
- What level would be most effective?
- What combination of promotions should we offer?
- What is the relative effect of magazine ads?
Savitz Success Story
A cellular telephone company found that it could
increase sales by as much as 10% if its promotions included the best
combination of offers rotated over a one-year period. Using our Optimal Reach
Model, our analysts determined the best combination of promotional offers
that would drive sales.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
ads analysts best cellular combination company determined drive each effect effective included magazine model much offers optimal our over promotion promotional promotions reach relative research roi rotated sales savitz story success telephone would |
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