Taste tests measure the acceptability of a food product, usually in the context of competitive products. Taste tests allow you to reformulate your product to meet consumer preferences and minimizes the risk of costly errors. Survey participants are asked to taste the product along with that of competitors.

• Do consumers like our product?
• What changes do we need to make to improve it?
• How do we compare relative to our competitors?

A processed food manufacturer found that the formulation of a new low-fat product appealed to both traditional and health conscious consumers.