Telecommunications

• By designing a longitudinal churn study, a carrier was able to monitor not only market attitudes, but also competitive activities on a regional level.
• Through analysis of unduplicated reach and frequency (TURF), a company decided which combination of promotional incentives garnered the most new customers as compared to simply "leaving money on the table."
• TURF analysis was used to create the most appealing packages for a multi-tiered Centrex offer.
• Conjoint analysis was used to gauge the value of different attributes associated with a new Directory Assistance offer.