Airlines

• The trade-offs that business and leisure passengers are willing to make when selecting carriers were demonstrated in a discrete choice study.
• A large airline learned about the critical attributes of its most frequent fliers. This methodology included telephone surveys with executives.
• A series of in-flight surveys enabled a major airline to evaluate its menu.

Car Rental

• A car rental company determined how it needed to change the image of its firm to maximize its share of the market using the Savitz Research Solution's Customer Conversion Model.
• A customer satisfaction model assisted a car rental company in determining what effects a guaranteed reservation system would probably have on its bottom line.
• Perceptual mapping aided a car rental company in understanding how customers view its company relative to the competition.

Hotel/Motel

• A major hotel chain used conjoint analysis to optimize frequent traveler program benefits. The study enabled it to revamp its loyalty programs and increase the number of member stays per year.
• A hotel chain used focus groups to understand what business travelers would be looking for in the rooms of the future.
• A leading hotel chain was better able to understand its position in the marketplace through an image study, using perceptual mapping techniques.